Interesting blog post HERE from Brad Rourke, recounting some main ideas from his recent read of, "America Calling: A Social History of the Telephone to 1940." Although the book was published in the early 90s - before we knew much beyond bag phones - Rourke moves past the obvious comparisons to cell phones and onto seeing social media as the new telephone. Closing the post, Rourke suggests that things we now view as utilities (i.e. Facebook, Twitter, etc.) will eventually become second nature, and people will engage as regularly as they answer their cell phone.
My question: Aren't we already there? How many people check their Facebook page daily? Hourly? Or more often. Some would say we're already moving on to the next generation of these "new" social media tools. I mean, when does something like Twitter go from being cool and new to dated and boring? When everyone hops on the bandwagon, does a social media platform become obsolete -- or is it still a great way to deliver information quickly and connect to new audiences? Where is the tipping point.
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